How Fairway Advisory structures its engagements and manages potential conflicts of interest.
Fairway Advisory is committed to operating with discretion, candor, and unwavering alignment to the interests of each client we serve.
Fairway Advisory is a boutique advisory practice focused on founder-led liquidity events. The firm commenced operations in 2026.
Fairway Advisory is not a registered broker-dealer. The firm provides M&A and strategic advisory services within the scope of applicable federal and state exemptions, including the M&A Broker Rule adopted by the U.S. Securities and Exchange Commission. Where a specific engagement involves activity that would require broker-dealer registration, the firm will refer that activity to an appropriately registered party.
Any references on this website or in engagement materials to principal transaction experience (whether phrased as aggregate transaction value, deal count, or industry breadth) describe the collective career experience of Fairway Advisory’s founding principals across their prior roles at investment banks, private equity firms, and corporate development groups. These figures do not represent transactions closed by Fairway Advisory as an entity.
Principal identity. Principal identities and current firm affiliations are disclosed under mutual non-disclosure agreement at the first substantive conversation. This discipline protects both our clients and the confidentiality of active engagements.
Fairway Advisory’s primary practice serves founder-led businesses through strategic board advisory, enterprise value acceleration, sell-side M&A advisory, and capital structure guidance. These engagements are described in detail on our Services page.
In addition to its primary founder-facing practice, the firm selectively advises a limited number of institutional capital partners, including private equity firms, family offices, and independent sponsors, on acquisitions aligned with their stated investment criteria. These engagements are accepted on a discretionary basis and are not solicited through the firm’s public-facing channels.
All engagements, on either side of a potential transaction, are subject to a strict conflict-of-interest review prior to acceptance.
Fairway Advisory does not represent both sides of the same transaction. Where a potential conflict is identified between a prospective engagement and an existing or former client relationship, the firm will decline the new engagement, or, in limited circumstances and only with the informed written consent of all affected parties, establish appropriate ethical walls and engagement protocols.
The firm’s obligation to act in the best interests of each client, whether founder, operator, or capital partner, is absolute throughout the duration of that engagement.
Confidentiality obligations to existing and former clients are absolute and survive the conclusion of any engagement.
Information shared in the course of an engagement, including the existence and substance of the engagement itself, is treated as strictly confidential and is not disclosed to other clients, prospective clients, or third parties without express written authorization.
Fairway Advisory’s compensation structures vary by engagement type and are documented in writing prior to commencement. Founder-side engagements may include retainers, success fees on closed transactions, or a combination thereof. Capital-partner engagements typically involve a retainer for ongoing advisory work, with success fees tied to specific transactional outcomes when applicable.
Compensation arrangements are disclosed in full to the engaging client. The firm does not accept compensation, finder’s fees, or any other form of remuneration from a counterparty to a client’s transaction.
Any question regarding the application of these disclosures, a potential conflict, or the firm’s handling of confidential information may be directed to the firm at the contact information provided here. Inquiries are reviewed promptly and treated with the same confidentiality afforded to client matters.